Papermate, the new toilet paper brand, says its new toilet cake.
Its first commercial cake has been in stores since July 1, but there’s no word yet on what it’ll be called.
The company is partnering with the world’s largest toilet cake vendor, Confectionery and Bakery, to launch a new toilet bowl, paper, and cake.
In an interview with NBC News, Papermate CFO Mike Pritchard said the new product, called the Papermate Cake, is “a whole lot more fun and a whole lot healthier.”
According to the company, Papermates customers have said that the cake is easier to clean, less likely to clog toilets, and less likely that they’ll want to take it out.
Papermate is hoping to roll out the new cake in stores this month.
Pritchett said the company hopes to have more toilet cake offerings coming soon.