A New York Times reporter was the subject of a cyberattack last year that resulted in thousands of dollars worth of lost revenue, according to internal documents obtained by Politico.
The Times’ data and business operations director, Kevin Sabet, was in the process of reviewing a business model for the paper that was not based on traditional paper revenue sources, the documents show.
In one case, Sabet was tasked with creating a new business model that relied on an affiliate model, a type of payment that publishers typically use to fund digital content.
A company called AdWords Inc., based in California, had been offering an ad-supported model that allowed users to buy ad space on the Times’ site, which could then be used for paid content.
Sabet requested an ad unit to help manage the new ad business, but it was “totally different than what we were accustomed to,” Sabet wrote in a March email to AdWords CEO and co-founder John McAfee.
The email was dated March 23.
The emails show Sabet and McAfee discussing the idea of a “virtual ad unit” as part of the transition from paper to digital.
The paper ad unit could “be a very powerful model for our business,” McAfee wrote, noting that it was already using a similar model to build out its digital platform.
The ad unit would have “no real financial impact,” McGee said.
Sacco was tasked to find a new way to “exploit” the ad unit for advertising, but “there were other options that I thought would work better,” he wrote.
“I think there are some things that could work in some of these other ways that would be better for the business.”
The email between McAfee and Sacco, seen by Politico, describes the new advertising model as a “digital-only model,” suggesting that it would not be subject to any paper revenue restrictions.
The new ad unit was to use AdWords, an ad network, and a mobile app that would allow readers to make purchases with mobile devices.
The company also was to hire a new executive in charge of the digital platform, and the new executive would have access to Adwords and other digital platforms.
But according to the emails, McAfee’s new team was also instructed to build “a new, more traditional business model.”
The emails, which were obtained by POLITICO, are dated May 1, 2016, days after the attack on the newspaper.
They describe how Sacco’s team came up with a plan to make the new business look like a traditional paper business, even as the Times had not made any significant changes to its revenue model.
McAfee, in a subsequent email to McAfee on May 5, wrote that the Times “has to be thinking about a paper business model.
That is what we have to do, because that is what has made our company successful.”
The attack took place in March 2016.
Saverat was the recipient of emails from AdWords in the aftermath of the attack, which revealed that he had not responded to a request for comment from the Times.
He declined to comment for this story.
The attack was the largest-ever breach of an Associated Press newsroom.
The breach, which took place before Sacco took over as the newspaper’s president, exposed the personal information of hundreds of AP employees.
The AP reported that Sacco resigned his position as chief executive in February 2017 after the company learned of the breach.
McGeesons response to the attack was not immediately clear, and he did not immediately respond to a query for comment.
SACO, or AdWords Insights, is a mobile advertising platform.
SACPAN, or Sacco Partners, is the company that runs the AdWords business.
SAA, or Small Business Analytics, is another company that provides the data used by the new company.
Both companies are based in San Francisco.
The companies are separate entities and have different financials and operations.
The New York company also does not appear to have any revenue.
It is not clear how much money the attack took out.
A former employee of the company said that it did not take out much money.
The employee, who spoke on condition of anonymity because he did work at the company, said that the attack involved hundreds of millions of potential dollars in lost revenue.
The source of the money lost is not known, but he said the attack would have affected a lot of people, including Sacco.
The former employee said the company had not lost any money.
“It was probably a small percentage of our revenues, and that’s all I’m going to say,” the former employee told Politico.
He said Sacco would not have been paid for the loss.
“The people that were affected would have had to go through a different set of challenges,” the source said.
The employees contacted by Politico said the attacks had not affected them personally.
The data breach, first reported by the