When The Post Office opened in 1892, it was the largest newspaper in the world.
Today, its legacy is more about the people and the experiences of the people than the paper itself.
Today’s paper is much more like an Instagram than a newspaper.
We’re obsessed with what’s happening in our social networks and what’s going on in our digital spaces.
That’s what we wanted to capture, and that’s what makes the Post Office so special.
We started looking at what was happening in the paper’s digital space, how we could bring that experience to a physical space.
We knew we could capture that digitally.
So, for example, if you were to take a photo of the Post office and you were in New York City, the Post would show up on Instagram.
The Post office has a physical presence, and we wanted that to be part of the experience, too.
That was one of the first challenges we tackled.
We took some photos of the building and decided to tag it.
We thought, How can we make it look like it’s on Instagram?
How can you have that Instagram connection, but also have it feel like you’re actually in the building?
We wanted to get to that point where it felt like you were actually inside the building, because we wanted people to be able to connect with the paper by taking photos and tagging the Post offices in those moments.
We also wanted people, when they see the Post in their Instagram feeds, to be thinking, How did they miss that?
That’s the kind of digital connection that you’re trying to capture.
So, we started creating a new hashtag, #ThePostOffice, to highlight the Post’s digital presence.
We’re not just using Instagram to showcase the Post as a paper, we’re also using Instagram and Snapchat, Instagram and Vine, to connect people with the Post.
We want people to share the Post with friends, and the Post will be featured in those conversations, too, as they connect with us through our social media platforms.
We want people who have Instagram to be the people they want to be.
When they are seeing the Post on Instagram, they’re thinking, Why didn’t I know that?
What could I do to connect to this paper?
They’re asking themselves that question, and when they open the Post app, it feels like you actually are in the Post, too — you’re part of this story.
We hope this hashtag will help people find the Post and the people who care about it.
And then we wanted a way for them to be connected with the office, too: They can find the office by finding The Post on their Instagram or Snapchat feed.
The office is so connected to the people that it feels a lot like being in the office.
When you’re in the lobby, the hallway, the front desk, you’re surrounded by people.
When someone sees you in the hallway or a meeting room, they feel like they’re in that space too.